Deckers Brands (DECK)
Consumer Discretionary · $11.2B market cap · SEC CIK 0000910521
fundamentals score out of 100
Next reports on Oct 21, 2026, with analysts expecting $1.82 in earnings per share.
The case for DECK
- Cheap on earnings at 11.1×, well under the market's usual 20×.
- Earns 41% back on shareholder equity.
- Generated $1.1B of free cash flow in FY2025, 20% of revenue.
- Free cash flow of 9.8% of its market value a year: a lot of cash for the price.
- Has compounded revenue at 16.5% a year over five years.
- Carries essentially no debt.
The case against
- Down 29.5% over the past year.
- Growth is slowing: revenue up 7.8% this year against 16.5% a year over five.
- Near the bottom of its 52-week range, 35% below the high. Falling prices usually have a reason; find it first.
What the score is made of
Each factor is half a curve over reported figures and half a rank among the other Consumer Discretionary companies (momentum is judged against fixed thresholds only), and the five are blended by weight. It describes the last filing and the current price. It is not a forecast.
| Valuewhat you pay for the earnings, sales, assets and cash | 82 |
|---|---|
| Growthhow fast revenue and earnings are moving, this year and over five | 62 |
| Profitabilityhow much of the revenue becomes profit, and how much of that is cash | 86 |
| Momentumhow the price has behaved lately | 11 |
| Stabilityhow violently it moves, what it owes and what it pays you | 77 |
- Each factor except momentum is half fixed thresholds, half rank among the 48 Consumer Discretionary companies.
Key numbers
| Price / earnings | 11.1× |
|---|---|
| Price / book | 5.99× |
| Price / sales | 2.0× |
| Revenue growth (YoY) | +7.8% |
| EPS growth (YoY) | +8.2% |
| Gross margin | 58% |
| Operating margin | 23% |
| Net margin | 18% |
| Return on equity | 41% |
| Debt / equity | 0.00× |
| Current ratio | 2.75 |
| Dividend yield | none |
| Beta | 1.12 |
| 52-week range | $77.37 – $122.29 |
| Position in that range | 5% of the way up |
| 3-month return | -26.5% |
| 1-year return | -29.5% |
Five years of financials, as filed
Pulled from Deckers Brands's XBRL filings on SEC EDGAR. Italic rows are derived from the rows above.
| FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | |
|---|---|---|---|---|---|
| Revenue | $5.5B | $5.0B | $4.3B | $3.6B | $3.2B |
| Gross profit | $3.2B | $2.9B | $2.4B | $1.8B | $1.6B |
| Operating income | $1.3B | $1.2B | $928M | $653M | $565M |
| Net income | $1.0B | $966M | $760M | $517M | $452M |
| Operating cash flow | $1.2B | $1.0B | $1.0B | $537M | $172M |
| Capital expenditure | $84.6M | $86.2M | $89.4M | $81.0M | $51.0M |
| Total assets | $4.1B | $4.0B | $3.3B | $2.8B | $2.5B |
| Shareholder equity | $2.6B | $2.6B | $2.1B | $1.8B | $1.6B |
| Cash | $2.1B | $2.2B | $1.7B | $1.1B | $998M |
| Free cash flow | $1.1B | $958M | $944M | $456M | $121M |
| Gross margin | 57.7% | 57.9% | 55.6% | 50.3% | 51.0% |
| Operating margin | 23.1% | 23.6% | 21.6% | 18.0% | 17.9% |
| Net margin | 18.7% | 19.4% | 17.7% | 14.2% | 14.3% |
| Diluted shares | 146M | 153M | 156M | 160M | 27.8M |
What Deckers Brands says it does
We are a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories developed for both everyday casual lifestyle use and high-performance activities. We market our products primarily under three proprietary brands : HOKA , UGG , and Teva . Our brands compete across the fashion and casual lifestyle, performance , running, and outdoor markets. We believe our products are distinctive and appeal to a broad demographic. Our brands sell our products through quality domestic and international retailers and international distributors in our wholesale channel, and directly to global consumers through our Direct-to-Consumer ( DTC ) channel, which is comprised of an e‑commerce and retail store presence. We seek to differentiate our brands and products by offering diverse lines that emphasize fashion, performance, authenticity, functionality, quality, and comfort, and products tailored to a variety…
Risk factors DECK lists in its 10-K
- -term success is subject to numerous risks and uncertainties, many of which involve factors that
- are difficult to predict or beyond our control. As a result, investing in our common stock involves substantial risk
- Before deciding to purchase, hold or sell our common stock, stockholders and potential stockholders should
- carefully consider the risks and uncertainties described below, in addition to the other information contained in or
- incorporated by reference into this
- , as well as the other information we file with the
- these risks are realized, our business, financial condition, results of operations, and prospects could be materially
- and adversely affected. In that case, the value of our common stock could decline, and stockholders may lose all or
- part of their investment. Furthermore, additional risks and uncertainties of which we are currently unaware, or which
- we currently consider to be immaterial, could have a material adverse effect on our business
- Certain statements made in this section constitute "forward-looking statements," which are subject to numerous
- risks and uncertainties including those described in this section. Refer to the section entitled
- Regarding Forward-Looking Statements"
- The footwear, apparel, and accessories industry is subject to rapid changes in consumer preferences, and