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Ulta Beauty (ULTA)

Consumer Discretionary · $28.0B market cap · SEC CIK 0001403568

$664.41 ▼−0.11% on the day close of Nov 10, 2026
98 Screens strongly
ahead of 98% of the S&P 500 · #2 of 48 in Consumer Discretionary

Next reports on Dec 3, 2026, with analysts expecting $5.73 in earnings per share.

52-week range $443.60 to $714.97. 7% below its 52-week high and 50% above its low.

The case for ULTA

The case against

What the score is made of

Each factor is half a curve over reported figures and half a rank among the other Consumer Discretionary companies (momentum is judged against fixed thresholds only), and the five are blended by weight. The score is where that blend places it in the S&P 500. It describes the last filing and the current price. It is not a forecast.

Valuewhat you pay for the earnings and cash, against the growth you get78
Growthhow fast revenue and earnings are moving, this year and over five70
Profitabilityhow much of the revenue becomes profit, and how much of that is cash67
Momentumhow the price has behaved lately81
Stabilityhow violently it moves, what it owes and what it pays you88

The financials

Revenue growth

Is the business growing? Yes

Last 12 months+11.2%
Over 5 years+15.0% a year
FY2025 revenue$12.4B (+10%)

Free cash flow

Is it generating real cash? Yes

FY2025 free cash flow$1.1B
Of revenue9%
Of profit93%

Profit margins

Is profitability improving? No, slipping

Gross margin39%
Operating margin12%
Net margin, FY24 → FY25 → now10.6% → 9.3% → 9.3%

Debt vs. cash

Is the balance sheet healthy? Yes, little debt

Cash$424M
Long-term debtn/a
Net cashn/a
Years to repayn/a
Debt / equity0.13×

Valuation

Is the stock price reasonable? Yes, it looks cheap

P/E23.2×
Fair P/E for its growth41×
P/FCF26.2×
Forward P/E20.5×
EV / EBITDA14.6×

At 23.2× earnings it trades well below the 41× that 22% a year of growth would justify. At 26.2× free cash flow it trades below that same mark.

The financials, five years deep

Pulled from Ulta Beauty's XBRL filings on SEC EDGAR. Italic rows are worked out from the others.

FY2025FY2024FY2023FY2022FY2021
Revenue growth
Revenue$12.4B$11.3B$11.2B$10.2B$8.6B
Change on the year+10%+1%+10%+18%—
Free cash flow
Free cash flow$1.1B$964M$1.0B$1.2B$887M
Of revenue9%9%9%11%10%
Profit margins
Gross margin39.1%38.8%39.1%39.6%39.0%
Operating margin12.4%13.9%15.0%16.1%15.0%
Net margin9.3%10.6%11.5%12.2%11.4%
Debt vs. cash
Cash$424M$703M$767M$738M$432M

What Ulta Beauty says it does

Overview Ulta Beauty, Inc. (“we,” “us,” “our,” “Ulta Beauty,” or the “Company”) is an international specialty beauty retailer and a premier beauty destination for cosmetics, fragrance, skin care products, wellness products, hair care products, and salon services. The Company was founded in Illinois in 1990 as a beauty retailer at a time when prestige, mass, and salon products were sold through distinct channels – department stores for prestige products; drug stores and mass merchandisers for mass products; and salons and authorized retail outlets for professional hair care products. The Company developed a unique specialty retail concept that offers a broad range of brands and price points, select beauty services, and a convenient and welcoming shopping environment. The Company’s target consumer is defined as a 3 Table of Contents “beauty enthusiast,” a consumer who is passionate about the beauty category, uses beauty for…

Risk factors ULTA lists in its 10-K

Filings

Open ULTA in the deck

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