Monster Beverage (MNST)
Consumer Staples · $89.3B market cap · SEC CIK 0000865752
ahead of 88% of the S&P 500 · #5 of 36 in Consumer Staples
Next reports on Feb 24, 2027, after the close, with analysts expecting $0.28 in earnings per share.
52-week range $34.26 to $50.17. 10% below its 52-week high and 32% above its low.
The case for MNST
- Revenue up 20.2% on the year.
- Generated $2.0B of free cash flow in FY2025, 24% of revenue.
- 23% of revenue drops through to net profit.
- Earnings per share up 25.1%.
- Has compounded revenue at 12.5% a year over five years.
- Return on equity of 24%.
The case against
- Expensive for its growth: 41.1× earnings, where 9% a year of growth would justify about 21×.
- Price/sales of 9.3× is higher than 100% of Consumer Staples companies.
- Free-cash-flow yield of 2.2% is lower than 89% of Consumer Staples companies.
What the score is made of
Each factor is half a curve over reported figures and half a rank among the other Consumer Staples companies (momentum is judged against fixed thresholds only), and the five are blended by weight. The score is where that blend places it in the S&P 500. It describes the last filing and the current price. It is not a forecast.
| Valuewhat you pay for the earnings and cash, against the growth you get | 25 |
|---|---|
| Growthhow fast revenue and earnings are moving, this year and over five | 78 |
| Profitabilityhow much of the revenue becomes profit, and how much of that is cash | 84 |
| Momentumhow the price has behaved lately | 66 |
| Stabilityhow violently it moves, what it owes and what it pays you | 91 |
- Each factor except momentum is half fixed thresholds, half rank among the 36 Consumer Staples companies.
The financials
Revenue growth
Is the business growing? Yes
| Last 12 months | +20.2% |
|---|---|
| Over 5 years | +12.5% a year |
| FY2025 revenue | $8.3B (+11%) |
Free cash flow
Is it generating real cash? Yes, plenty
| FY2025 free cash flow | $2.0B |
|---|---|
| Of revenue | 24% |
| Of profit | 103% |
Profit margins
Is profitability improving? Yes, improving
| Gross margin | 55% |
|---|---|
| Operating margin | 29% |
| Net margin, FY24 → FY25 → now | 20.1% → 23.0% → 22.7% |
Debt vs. cash
Is the balance sheet healthy? Yes, little debt
| Cash | $2.1B |
|---|---|
| Long-term debt | n/a |
| Net cash | n/a |
| Years to repay | n/a |
| Debt / equity | 0.00× |
Valuation
Is the stock price reasonable? No, expensive
| P/E | 41.1× |
|---|---|
| Fair P/E for its growth | 21× |
| P/FCF | 45.4× |
| Forward P/E | 36.8× |
| EV / EBITDA | 31.0× |
At 41.1× earnings it trades well above the 21× that 9% a year of growth would justify. At 45.4× free cash flow it trades well above that same mark.
The financials, five years deep
Pulled from Monster Beverage's XBRL filings on SEC EDGAR. Italic rows are worked out from the others.
| FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | |
|---|---|---|---|---|---|
| Revenue growth | |||||
| Revenue | $8.3B | $7.5B | $7.1B | $6.3B | $5.5B |
| Change on the year | +11% | +5% | +13% | +14% | — |
| Free cash flow | |||||
| Free cash flow | $2.0B | $1.7B | $1.5B | $699M | $1.1B |
| Of revenue | 24% | 22% | 21% | 11% | 20% |
| Profit margins | |||||
| Gross margin | 55.8% | 54.0% | 53.1% | 50.3% | 56.1% |
| Operating margin | 29.2% | 25.8% | 27.4% | 25.1% | 32.4% |
| Net margin | 23.0% | 20.1% | 22.8% | 18.9% | 24.9% |
| Debt vs. cash | |||||
| Cash | $2.1B | $1.5B | $2.3B | $1.3B | $1.3B |
| Long-term debt | — | $374M | — | — | — |
| Net cash (debt) | — | $1.2B | — | — | — |
What Monster Beverage says it does
When this report uses the words “the Company”, “we”, “us” and “our”, these words refer to Monster Beverage Corporation and its subsidiaries, unless the context otherwise requires. Based in Corona, California, Monster Beverage Corporation is a holding company and conducts no operating business, except through its consolidated subsidiaries. The Company’s subsidiaries primarily develop and market energy drinks. Overview We develop, market, sell and distribute energy drink beverages and concentrates for energy drink beverages, primarily under the following brand names: ● Monster Energy® ● Monster Energy Ultra® ● Rehab Monster® ● Monster Energy®Nitro ● Java Monster® ● Punch Monster® ● Juice Monster® ● Reign Total Body Fuel® ● Reign Storm® ● Bang Energy® ● NOS® ● Full Throttle® ● Burn® ● Mother® ● Nalu® ● Ultra Energy® ● Play® and Power Play® (stylized) ● Relentless® ● BPM® ● BU® ● Samurai® ● Live+® ● Predator® ● Fury® We also develop,…
Risk factors MNST lists in its 10-K
- Provisions in our organizational documents and control by insiders or TCCC may prevent changes in control even if such changes would be beneficial to other stockholders
- We currently derive most of our revenues from energy drinks, and competitive pressure in the energy drink category could adversely affect our business and operating results
- Criticism or negative perceptions of our products (regardless of accuracy) generally could adversely affect us
- Increased competition in the beverage industry and changing retail landscape could hurt our business
- Changes in consumer product and shopping preferences may reduce demand for our products
- Our continued expansion outside of the United States exposes us to uncertain conditions and other risks in international markets
- Our failure to accurately estimate demand for our products or maintain sufficient inventory levels or anticipate shortages of raw materials could adversely affect our business and financial results
- Our business is subject to seasonality, which may cause fluctuations in our operating results
- Global or regional catastrophic events could impact our operations and affect our ability to grow our business
- Failure to meet evolving corporate governance expectations or standards, including those related to sustainability matters, could expose us to increased costs, reputational harm, or other adverse consequences
- Our use of artificial intelligence technologies in our operations may expose us to risks
- Climate change and natural disasters may negatively affect our business
- If we are not able to retain the services of our workforce, there may be an adverse effect on our operations and/or our operating performance until we find suitable replacements
- Negative publicity (whether or not warranted) could damage our brand image and corporate reputation and may cause our business to suffer
- Regulations concerning our alcohol beverages may adversely affect our business, financial condition or results of operations and inhibit the sales of such products
- Changes in the regulation of artificial intelligence could result in enforcement actions, fines, or other adverse consequences
- Litigation regarding our products and practices, and related unfavorable media attention, could expose us to significant liabilities and reduce demand for our products, thus negatively affecting our financial results
- If we encounter material product recalls, our business may suffer material losses and such recalls could damage our brand image and corporate reputation, also resulting in material losses
- Our intellectual property rights are critical to our success, and the loss of such rights could materially adversely affect our business
- Cybersecurity incidents, business interruptions and compliance issues experienced by third parties could materially and adversely affect our financial condition, results of operation and cash flows
- We may be required to record a charge to earnings if our goodwill or intangible assets become impaired
- Fluctuations in foreign currency exchange rates may adversely affect our operating results
- Potential changes in accounting standards or practices and/or taxation may adversely affect our financial results
- Default by or failure of one or more of our counterparty financial institutions could cause us to incur significant losses
- Volatility of our stock price may restrict sale opportunities
- Our investments are subject to risks which may cause losses and affect the liquidity of such investments