StockOrNot
Open the deck

Brown-Forman (BF.B)

Consumer Staples · $14.3B market cap · SEC CIK 0000014693

$30.82 ▲+1.48% on the day close of Nov 10, 2026
45 Mixed
ahead of 45% of the S&P 500 · #20 of 36 in Consumer Staples

Next reports on Dec 3, 2026, with analysts expecting $0.47 in earnings per share.

52-week range $22.61 to $31.92. 3% below its 52-week high and 36% above its low.

The case for BF.B

The case against

What the score is made of

Each factor is half a curve over reported figures and half a rank among the other Consumer Staples companies (momentum is judged against fixed thresholds only), and the five are blended by weight. The score is where that blend places it in the S&P 500. It describes the last filing and the current price. It is not a forecast.

Valuewhat you pay for the earnings and cash, against the growth you get35
Growthhow fast revenue and earnings are moving, this year and over five25
Profitabilityhow much of the revenue becomes profit, and how much of that is cash75
Momentumhow the price has behaved lately74
Stabilityhow violently it moves, what it owes and what it pays you72

The financials

Revenue growth

Is the business growing? No, flat

Last 12 months−0.8%
Over 5 years+2.6% a year
FY2026 revenue$5.1B (+1%)

Free cash flow

Is it generating real cash? Yes, plenty

FY2026 free cash flow$893M
Of revenue18%
Of profit125%

Profit margins

Is profitability improving? Yes, improving

Gross margin61%
Operating margin25%
Net margin, FY25 → FY26 → now17.2% → 14.1% → 18.4%

Debt vs. cash

Is the balance sheet healthy? Yes, the debt is manageable

Cash$308M
Long-term debt$2.1B
Net debt$1.8B
Years to repay2.1 yrs

Valuation

Is the stock price reasonable? No, expensive

P/E19.9×
Fair P/E for its growth10×
P/FCF16.0×
Forward P/E16.8×
EV / EBITDA15.2×

At 19.9× earnings it trades well above the 10× that 0% a year of growth plus a 1.5% dividend would justify. At 16.0× free cash flow it trades above that same mark.

The financials, five years deep

Pulled from Brown-Forman's XBRL filings on SEC EDGAR. Italic rows are worked out from the others.

FY2026FY2025FY2024FY2023FY2022
Revenue growth
Revenue$5.1B$5.1B$5.3B$5.4B$5.1B
Change on the year+1%−5%−1%+6%—
Free cash flow
Free cash flow$893M$431M$419M$457M$798M
Of revenue18%9%8%9%16%
Profit margins
Gross margin46.8%46.3%47.4%46.4%47.1%
Operating margin19.7%21.9%26.5%21.0%23.7%
Net margin14.1%17.2%19.2%14.6%16.5%
Debt vs. cash
Cash$308M$444M$446M$374M$868M
Long-term debt$2.1B$2.4B$2.4B$2.7B$2.0B
Net cash (debt)−$1.8B−$2.0B−$1.9B−$2.3B−$1.2B

What Brown-Forman says it does

Overview Brown-Forman Corporation (the “Company,” “Brown-Forman,” “we,” “us,” or “our” below) was incorporated under the laws of the State of Delaware in 1933, successor to a business founded in 1870 as a partnership and later incorporated under the laws of the Commonwealth of Kentucky in 1901. We primarily manufacture, distill, bottle, import, export, market, and sell a wide variety of beverage alcohol products under recognized brands. We employ approximately 4,900 people (excluding individuals who work on a part-time or temporary basis) on six continents, including approximately 1,900 people in the United States (approximately 7% of whom are represented by a union) and 700 people in Louisville, Kentucky, USA, home of our world headquarters. According to International Wine & Spirit Research (IWSR), we are the largest American-owned premium-plus spirits company. We are a “controlled company” under New York Stock Exchange rules because…

Risk factors BF.B lists in its 10-K

Filings

Open BF.B in the deck

Other Consumer Staples companies

WMTWalmartCOSTCostcoKOCoca-ColaPGProcter & GamblePMPhilip Morris InternationalPEPPepsiCoMOAltriaMNSTMonster BeverageMDLZMondelez InternationalCLColgate-PalmoliveTGTTarget CorporationKMBKimberly-Clark